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New York City
Jaguar Vodka has signed an agreement to create a major rainforest reserve within the RainTrust Reserve. Starting with 2000 Acres, each drink and bottle purchased increases the size of the Jaguar Vodka Reserve and part of the proceeds to protect the land are specifically allocated for the preservation of the endangered Jaguar.
With the creation of this reserve in their name, Jaguar is supporting RainTrust in its effort to sustainably conserve the indigenous cultures and rich biodiversity of the Amazon. Jaguar Vodka's policy to create awareness engaging it's clientele is another example of how RainTrust's market approach is working for all stakeholders.
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 LiveNation partners with RainTrust to start an innovative call-to-action via mobile phones with Live Nation, the world's largest live music company and the largest promoter of live concerts in the world and second-largest entertainment venue management company.
Under this agreement, RainTrust’s txt 4EARTH program was run at Live Nation Venues last summer. Music fans sponsored one square foot of the rainforst and saw the results on the large screen jumbotrons at 17 live concerts including: Aerosmith, Rush, Dep Leppard/Styx and Foreigner, Brad Pasiley, Alman Bros, Luis Miguel and the Dave Matthew Band.
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Gary Schwartz, Director of Raintrust presenting one sponsored acre
of Raintrust conservation land to The Honourable John Baird, Minister of the
Environment for the Government of Canada at the Deloitte’s Green Awards gala
September 19th, 2007.
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